Privacy Policy

Last updated: 01-Sept-2026

Luxe Decor Hub Private Limited (“Luxe Decor Hub,” “we,” “us,” or “our”) operates this website, luxedecorhub.com, as the parent company of a family of home decor brands including Kelvoire, Beyondwick, and Upperhue. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit this website or otherwise communicate with us.

Please note: purchases and transactions are made directly through each individual brand’s own store (for example, Kelvoire’s store at kelvoire.com, which is powered by Shopify). Each brand’s store has its own Privacy Policy governing the collection and processing of your personal information at the point of purchase. This Privacy Policy applies specifically to your use of the luxedecorhub.com website itself — including our newsletter, contact form, and general browsing activity.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information on this site.

Personal Information We Collect

Depending on how you interact with this website, we may collect the following categories of personal information:

• Contact details — including your name and email address, such as when you sign up for our newsletter or submit our contact form.
• Communications with us — including the information you include when contacting us, such as your phone number, city, and the nature of your enquiry.
• Device and usage information — including your IP address, browser type, and how you interact with this website.

How We Collect This Information

• Directly from you — when you fill out our newsletter signup, “Notify Me” forms, or contact form.
• Automatically — through your use of this website.
• From our service providers — including Brevo (our email marketing platform) and our web hosting provider.

How We Use Your Personal Information

• To respond to you — including replying to enquiries submitted through our contact form.
• Marketing and Communications — if you sign up for our newsletter or a “Notify Me” alert, we use your email address to send you updates about brand launches, new collections, and related content. You may unsubscribe at any time using the link in any marketing email we send.
• Security and Fraud Prevention — to protect this website and its visitors from spam and abuse.
• Legal Reasons — to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may share your personal information with:

• Brevo, our email marketing service provider, for the purpose of sending newsletters and brand updates you’ve signed up for.
• Our web hosting provider, to operate and maintain this website.
• Our affiliates, including our brands Kelvoire, Beyondwick, and Upperhue, where relevant to your enquiry (for example, if you contact us with a question specific to one brand).
• As required by law, or to protect our legal rights.

We do not sell your personal information to third parties.

Third-Party Websites and Links

This website contains links to our brands’ individual stores (such as kelvoire.com) and to third-party platforms such as Instagram, Facebook, and LinkedIn. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies separately — including Kelvoire’s own Privacy Policy, which governs any purchase made through kelvoire.com.

Children’s Data

This website is not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

Security and Retention

No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” We retain your personal information only as long as necessary for the purposes described in this policy, or as required by law.

Your Rights and Choices

Depending on where you live, you may have rights including the right to access, correct, or delete personal information we hold about you, and the right to opt out of marketing communications at any time via the unsubscribe link in our emails. To exercise any of these rights, contact us using the details below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the “Last updated” date above.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, please contact us at:

Luxe Decor Hub Private Limited Innov8 UCP, Tower D, 9th Floor, Sector 39, Unitech Cyber Park, Gurugram, HR, 122001, India

Or via our Contact Us page or contactus@luxedecorhub.com.